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Generation next

January 11, 2007

Ht to ysmarko for this. If you are interested spreading the Gospel then most ‘experts’ say that the most growth comes from those under 30. Those 18-25 are a particularly ripe group. If you want to undertand them better there is a very intersting survey out by the Pew Research Center.

this free pdf download from the pew research center, called: ‘how young people view their lives, futures and politics: a portrait of “generation next.”‘ not teenagers, btw, but 18 – 25 year olds. here’s a tease…

Meet Generation Next:
They use technology and the internet to connect with people in new and distinctive ways.
Text messaging, instant messaging and email keep them in constant contact with friends.
About half say they sent or received a text message over the phone in the past day,
approximately double the proportion of those ages 26-40.
They are the “Look at Me” generation. Social networking sites like Facebook, MySpace and
MyYearbook allow individuals to post a personal profile complete with photos and
descriptions of interests and hobbies. A majority of Gen Nexters have used one of these
social networking sites, and more than four-in-ten have created a personal profile.
Their embrace of new technology has made them uniquely aware of its advantages and
disadvantages. They are more likely than older adults to say these cyber-tools make it easier
for them to make new friends and help them to stay close to old friends and family. But more
than eight-in-ten also acknowledge that these tools “make people lazier.”
About half of Gen Nexters say the growing number of immigrants to the U.S. strengthens
the country ­ more than any generation. And they also lead the way in their support for gay
marriage and acceptance of interracial dating.
Beyond these social issues, their views defy easy categorization. For example, Generation
Next is less critical of government regulation of business but also less critical of business
itself. And they are the most likely of any generation to support privatization of the Social
Security system.
They maintain close contact with parents and family. Roughly eight-in-ten say they talked
to their parents in the past day. Nearly three-in-four see their parents at least once a week,
and half say they see their parents daily. One reason: money. About three-quarters of Gen
Nexters say their parents have helped them financially in the past year.
Their parents may not always be pleased by what they see on those visits home: About half
of Gen Nexters say they have either gotten a tattoo, dyed their hair an untraditional color,
or had a body piercing in a place other than their ear lobe. The most popular are tattoos,
which decorate the bodies of more than a third of these young adults.
One-in-five members of Generation Next say they have no religious affiliation or are atheist
or agnostic, nearly double the proportion of young people who said that in the late 1980s.
And just 4% of Gen Nexters say people in their generation view becoming more spiritual as
their most important goal in life.
They are somewhat more interested in keeping up with politics and national affairs than were
young people a generation ago. Still, only a third say they follow what’s going on in
government and public affairs “most of the time.”
In Pew surveys in 2006, nearly half of young people (48%) identified more with the
Democratic Party, while just 35% affiliated more with the GOP. This makes Generation
Next the least Republican generation.
Voter turnout among young people increased significantly between 2000 and 2004,
interrupting a decades-long decline in turnout among the young. Nonetheless, most members
of Generation Next feel removed from the political process. Only about four-in-ten agree
with the statement: “It’s my duty as a citizen to always vote.”
They are significantly less cynical about government and political leaders than are other
Americans or the previous generation of young people. A majority of Americans agree with
the statement: “When something is run by the government, it is usually inefficient and
wasteful,” but most Generation Nexters reject this idea.
Their heroes are close and familiar. When asked to name someone they admire, they are
twice as likely as older Americans to name a family member, teacher, or mentor. Moreover,
roughly twice as many young people say they most admire an entertainer rather than a
political leader.
They are more comfortable with globalization and new ways of doing work. They are the
most likely of any age group to say that automation, the outsourcing of jobs, and the growing
number of immigrants have helped and not hurt American workers.
Asked about the life goals of those in their age group, most Gen Nexters say their
generation’s top goals are fortune and fame. Roughly eight-in-ten say people in their
generation think getting rich is either the most important, or second most important, goal in
their lives. About half say that becoming famous also is valued highly by fellow Gen

2 Comments leave one →
  1. January 11, 2007 4:47 pm

    Good grief, I don’t feel like I have much in common with this group. I feel WAY out of touch.

    So, what can we do, Tommy, to make a difference to these young people do you think?

  2. January 11, 2007 4:54 pm

    Well, Dee that is a GREAT question. I have some ideas that I plan to post. But one I will throw out right away is that they are more likely than any recent generation to say that their heroes are close and familiar…family, mentors, teachers, etc.

    I think that poses a tremendous opportunity.

    Hopefully some more of you will read this and jump in with some ideas.

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